Oct. 22, 2024
Why starting a podcast is a brilliant idea (even if no one listens) | 166
Launching a new podcast can feel like a whirlwind of excitement and self-doubt. Remember those moments when unexpected challenges, like low download numbers, got you questioning your choices? That’s where the five stages of opportunity come in—guiding you from uninformed optimism through the valley of despair and onto informed optimism and success. Join us as we share personal experiences from the "Build Your Vision" podcast, revealing how perseverance in podcasting can unveil unforeseen rewards, even when the path seems rocky.
Ever wondered why clarity and networking are non-negotiable in content creation? Learn from our story of a podcaster who struggled with audience connection due to a lack of niche focus. Through introspection and evolution of purpose, we've discovered how a clear "why" behind creative endeavors is transformative. Podcasting has opened doors to unexpected opportunities like a coaching certification and invaluable connections that have reshaped our personal and professional landscapes, proving that a podcast is not just a platform but a powerful networking tool.
Podcasting is more than just content creation; it's a journey of personal growth and resilience. By focusing on adding value and building wealth through influence and enterprise, you can minimize comparisons with others and foster genuine appreciation for diverse content. As we consistently create amid potential criticism, we're building confidence, courage, and discipline—all crucial for long-term success. Let’s embrace the infinite game mentality, recognizing that every mistake is just a stepping stone on the path of creative and professional endeavors. Quitters never win, and in the infinite game of life, the only way to lose is to stop playing.
Ever wondered why clarity and networking are non-negotiable in content creation? Learn from our story of a podcaster who struggled with audience connection due to a lack of niche focus. Through introspection and evolution of purpose, we've discovered how a clear "why" behind creative endeavors is transformative. Podcasting has opened doors to unexpected opportunities like a coaching certification and invaluable connections that have reshaped our personal and professional landscapes, proving that a podcast is not just a platform but a powerful networking tool.
Podcasting is more than just content creation; it's a journey of personal growth and resilience. By focusing on adding value and building wealth through influence and enterprise, you can minimize comparisons with others and foster genuine appreciation for diverse content. As we consistently create amid potential criticism, we're building confidence, courage, and discipline—all crucial for long-term success. Let’s embrace the infinite game mentality, recognizing that every mistake is just a stepping stone on the path of creative and professional endeavors. Quitters never win, and in the infinite game of life, the only way to lose is to stop playing.
Click the link below to join my FREE community for coaches and consultants who want to build impactful podcasts called Visionpreneur School.
https://buildyourvisionpodcast.com/community
GET IN TOUCH
🌍 Website: https://www.buildyourvisionpodcast.com/
FOLLOW ME ONLINE
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ABOUT ME
Hey! I'm Clee, the founder/CVO of Build Your Vision LLC, a media & coaching company that trains busy, growth-minded visionaries in self-leadership and personal growth.
My mission is to eradicate internal confusion in my generation and to build the "Vision Economy". A balanced supply and demand ecosystem in which each individual's accomplished vision is the platform for another vision to be actualized.
I post content like skits, videos, interviews, and blog articles to accomplish the goal of creating a world of more visionaries taking action and less dreamers sitting on the sidelines.
Chapters
00:00 - The Brilliance of Podcasting
14:13 - The Power of Clarity and Networking
23:15 - The Benefits of Podcasting
33:58 - Navigating the Game of Life
38:39 - The Infinite Game Mentality
Transcript
WEBVTT
00:00:00.140 --> 00:00:06.820
Why starting a podcast is a brilliant idea, even if no one listens.
00:00:06.820 --> 00:00:21.911
If you are discouraged because you aren't getting the traction that you would like on your podcast, or you are afraid to begin because of the fear that no one will listen to you, you will be speaking into the void.
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I still believe and have 14 reasons actually why having a podcast is still a brilliant idea, even if no one listens.
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And number six, number eight and number 14 have all personally made me thousands of dollars, each Under 10K.
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Nothing crazy, but legit money.
00:00:45.692 --> 00:00:46.814
So I'm speaking from experience.
00:00:46.814 --> 00:00:53.529
I'm not just out here like well, this is all things I have experienced over the past six to seven years of doing this.
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So here we go, you're listening to the Build your Vision podcast, A podcast about building a life and business you are proud of as a Christian coach, consultant or educational content creator.
00:01:03.807 --> 00:01:13.165
I'm Clee the Visionary, your host and CVO Chief Visionary Officer.
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In each episode, this show is designed to help you get a little more clear, because you can't build or create while you're confused.
00:01:17.114 --> 00:01:17.980
Let's go.
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By no means am I a breakout A-list podcaster.
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I have a boutique show.
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I mean I have under 100,000 downloads.
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Now you might say 100,000, that's a lot.
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It's not because I've been doing that show for five years.
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Think about it.
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Have legit good audience to shows.
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It's a smaller show and I've had plenty of points like over the time when I thought an episode was going to do great and it it tanked like it didn't get the views or the downloads I thought it was going to get and I legit felt like giving up.
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I remember at one point.
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I was just like texting the friends like this is I'm done, like I'm not putting this much effort into this, like it's not worth it, it's's not growing the way I want it to.
00:02:04.897 --> 00:02:07.283
I thought it would have been farther than this by now.
00:02:07.283 --> 00:02:08.324
So many things.
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So I really am speaking from a place of experience.
00:02:12.114 --> 00:02:17.631
But before I share these 14 points with you, I actually want to show you this graph.
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It has a few names.
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I've heard the five stages of entrepreneurship, the five stages of opportunity.
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I like.
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I personally like the five stages of opportunity because it can apply for literally any growth opportunity.
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So this is where most people start when it comes to any new opportunity.
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They start in this place called uninformed optimism.
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They have this new thing.
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Oh my gosh.
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They just came to my house, did this presentation for these Amway products.
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I am going to be rich.
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This thing is going to work, or whatever it is.
00:02:57.204 --> 00:03:01.584
Mary Kay, what's the other one that starts with the A, avon, avon.
00:03:01.584 --> 00:03:03.269
I've had them all up in my house going up.
00:03:04.760 --> 00:03:06.044
We've all purchased some too.
00:03:06.365 --> 00:03:08.068
Yeah, exactly, exactly.
00:03:08.068 --> 00:03:08.449
So.
00:03:08.449 --> 00:03:14.991
You have this new opportunity and then you get to this place called phase two, or stage two, called informed pessimism.
00:03:14.991 --> 00:03:19.832
This is when you learn, oh, this is going to take some work, this is good.
00:03:19.832 --> 00:03:25.014
But I see this is not quite as easy as I thought it was going to be.
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It's not quite working out the way I thought.
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And then, over this period of time that just trying to make it work, you end up in this area here called the valley of despair.
00:03:36.310 --> 00:03:41.044
And you're like this just is not going to work for me.
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I'm not saying it can't work for anybody else, but it ain't going to work for me.
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I'm done, I'm tired, I'm exhausted, I'm burnt out.
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And then what most people do is they get whiff of a new opportunity and they trek their way right back up here and they're like oh, my goodness, have you heard of Amazon dropshipping?
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All I got to do is have the people come get the products.
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I had never had to touch the products.
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Amazon does it for me.
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I am going to be rich.
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This is so easy.
00:04:09.224 --> 00:04:16.605
And then we find out OMG, I got to get enough people to the products so they could buy them, so I could drop ship them.
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And we have some informed optimism.
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This might not be as easy as I thought.
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Then you've only sold three bags in three months and you're in the valley of despair.
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And then we get whiff of a new opportunity and we go right back up here again.
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And this is the cycle that most people stay in their entire lives when it comes to opportunities their entire lives.
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The only way most people stick with things is if they have a job and they're paid to stick with it.
00:04:44.593 --> 00:04:59.815
Stick with things is if they have a job and they're paid to stick with it and with that being your MO, you will always have a ceiling of how far you can go, because in those types of situations you will always be told what you're worth, and even if you work harder than what they tell you you're worth, you will never make more according to that worth.
00:04:59.815 --> 00:05:01.680
So you're constantly stuck in this cycle.
00:05:01.680 --> 00:05:19.651
But for people that do make it out, for people that do make it out, they get to this place called informed optimism, where they find the key or the cog or the linchpin that gets them a little bit of success and they're like oh wait, I'm going to rinse and repeat that and do that again.
00:05:19.651 --> 00:05:23.209
And they do it again, and do it again and it starts working.
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And then they go to this place called success and fulfillment.
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People are like, oh my gosh, you are a genius, you did this overnight.
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You're so smart, you're so gifted.
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I wish I were you.
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If I had those gifts and those smarts, I would be able to do it too.
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And you're just thinking well, you didn't see, I was doing this for the past six years, right, you just found out about it because it just started working.
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So I wanted to put this graph in your head as we go into these points today, because I'm going to come back to it at the end and you'll see exactly what I'm talking about here.
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Number one the first reason why podcasting is a brilliant idea even if no one listens, why podcasting is a brilliant idea even if no one listens, is why not?
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It's a low barrier to entry.
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It's a low barrier to entry.
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Pretty much anyone could start a podcast with little to no capital.
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Now you can make the argument that, yeah, but it's even less for me to just put a post up on Facebook.
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That's really little to no capital.
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I already have a phone and I could just post something on there.
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Yes, you can, but we're talking about quality over quantity here.
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A podcast and if you ever gone through the build your podcast class in Visionpreneur School, you would know that on the first part I said hey, you know, a podcast is a relationship building tool is a relationship building tool you are able to someone has think of your favorite radio DJ, your favorite radio DJ.
00:07:09.415 --> 00:07:14.117
You felt like you were their cousin, like you knew them.
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So, because you listened to them every morning on the way to work.
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You knew their voice.
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If you heard them in public you'd be like, hey, that's so-and-so's voice.
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The amount of intimacy you have with someone with the podcast being in between their ears for 15, 20, 30, 45 minutes an hour is unparalleled.
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This is why the podcasting industry is so doing so well when it comes to advertising.
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Advertisers are willing to pay more for podcast advertising because they know podcast listeners are highly loyal, highly invested, highly intimate fans of the host.
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So therefore they buy more.
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So why not do that when it literally is such a low barrier to entry?
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You see it all the time People complaining oh my gosh, these people starting podcasts that don't need to start podcasts, because anyone can start one, so why not you?
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That's the first one.
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Number two I'm gonna try to get these quick, because a lot of them.
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It forces you to think about your thoughts.
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The greatest exercise most people never do is think about their thoughts.
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This forces you to refine your philosophies and ideology.
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Yes.
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It forces you to have to be able to articulate the things that you think about.
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Most people never do this.
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You would never.
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You wouldn't believe how many times I get compliments about you're such a good orator, You're such a good communicator.
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It's like I'm no better than you, I just practice.
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They don't get that.
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I do it over and over because each week I have to show up.
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I've had this thought about what I'm sharing with you weeks ago, but I had to keep refining it.
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Does this make sense?
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Will this come across clearly?
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Blah, blah, blah.
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I am refining the thoughts that I'm thinking about week in and week out.
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So when they see me at the job, when they see me outside, when they see me communicating, when it comes to all different type of networking events, I'm able to speak, in a way because it's your first time hearing it.
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I've said this to myself 15 times already.
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So, yeah, it comes off like I'm real smart.
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I'm no smarter than you, buddy.
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I just practice more because it forces me.
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It gets me in a cadence of thinking about my thoughts, you thinking about your thoughts.
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Number three it forces you this is connected to number two to become a better speaker Communication.
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Communication is the bottleneck on most people's potential.
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Yes.
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I know the most brilliant, I mean gifted, talented people.
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Doesn't matter how smart, doesn't matter how talented, doesn't matter how gifted you are.
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You will be limited by your ability to communicate the value that you bring to the marketplace.
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You'll be limited by the ability for you to communicate the value you bring to the marketplace.
00:10:08.535 --> 00:10:10.942
You can write the best book in the world.
00:10:10.942 --> 00:10:13.129
You can have the best program in the world.
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You can have the best this or that in the world, it does not matter.
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If you cannot communicate it well, it doesn't matter.
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People do not buy or listen to the people who have the best.
00:10:26.769 --> 00:10:29.885
They buy or listen to people that they know the best.
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They know you the best by how well you communicate.
00:10:33.421 --> 00:10:36.971
I always find it funny because Pastor Daniels, he doesn't really do this much.
00:10:36.971 --> 00:10:39.652
I think everyone here is familiar with Dr Darius Daniels.
00:10:39.692 --> 00:10:43.847
If you're not familiar with him and you're watching this on a replay or on the pod later.
00:10:43.847 --> 00:10:52.892
He is a pastor, entrepreneur, speaker, author, and he talks about how pastors will come to him for like coaching.
00:10:52.892 --> 00:10:55.586
He's like you know I need I'm trying to get my church to do better.
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Blah, blah, blah.
00:10:56.048 --> 00:10:56.990
What's the secret sauce?
00:10:56.990 --> 00:10:57.280
What do you?
00:10:57.280 --> 00:11:01.371
And he's like well, have you thought about looking at your speaking, at your preaching?
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And they're like nah, that can't be it, there's something else, there's something.
00:11:05.101 --> 00:11:10.666
And he's just like if you can speak better, your church will probably grow, it'll probably grow.
00:11:11.166 --> 00:11:12.866
You know, but it can't be it.
00:11:12.866 --> 00:11:15.788
Well, just keep that thought process then.
00:11:15.788 --> 00:11:18.150
Now, of course, there are other things that come to pastoring.
00:11:18.150 --> 00:11:21.212
Absolutely, we're not denying that you got to be a shepherd, right?
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If you're a shepherd that can speak, well, that helps it really helps.
00:11:26.076 --> 00:11:27.538
So communication makes you a better speaker.
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That's number three.
00:11:28.118 --> 00:11:34.981
Number four it forces you to serve others.
00:11:34.981 --> 00:11:35.783
It forces you to serve others.
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Your podcast will only grow as you learn to grow in empathy for your listener.
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You have to know your listener better than they know themselves if you want your podcast to grow exponentially.
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This forces you to be selfless, because our natural inclination is to think about what's in it for me.
00:11:57.943 --> 00:12:00.207
What do I want to talk about?
00:12:00.207 --> 00:12:02.852
What am I passionate about?
00:12:02.852 --> 00:12:05.745
What do I feel like doing?
00:12:05.745 --> 00:12:10.926
And newsflash the other person on the other end of your voice is thinking the exact same thing.
00:12:10.926 --> 00:12:14.240
Everyone is tuned into the same radio station.
00:12:14.260 --> 00:12:16.265
You probably heard this before WIFM.
00:12:16.265 --> 00:12:17.207
What's in it for me?
00:12:17.207 --> 00:12:23.921
And one of the biggest things I've ever learned in life is that there are two things that every person is thinking when you're speaking to them.
00:12:23.921 --> 00:12:25.684
The first one is what's in it for me?
00:12:25.684 --> 00:12:29.100
And the second thing is why should I listen to you?
00:12:29.100 --> 00:12:31.106
And I'll get to this in a later point.
00:12:31.106 --> 00:12:39.245
This is part of the reason why, in our episode template that you could get in the podcast class in Vision Preneur School we have in there.
00:12:40.347 --> 00:12:43.514
Who are you and why are you the person to lead them on the journey.
00:12:43.514 --> 00:12:45.105
Lots of people leave that out.
00:12:45.105 --> 00:12:46.721
You know they're talking about.
00:12:46.721 --> 00:12:48.649
Oh, this is welcome to my YouTube channel.
00:12:48.649 --> 00:12:49.149
Blah, blah, blah.
00:12:49.149 --> 00:12:54.946
And they never give any reason of why you're a person I should be listening to.
00:12:54.946 --> 00:12:55.668
I don't know who you are.
00:12:55.668 --> 00:12:56.672
I just saw the thumbnail.
00:12:56.672 --> 00:12:57.073
I clicked.
00:12:57.073 --> 00:12:59.041
Tell me why I should listen.
00:12:59.041 --> 00:12:59.942
What have you done?
00:12:59.942 --> 00:13:01.186
How do I know you're credible?
00:13:01.186 --> 00:13:06.508
Anyway, that's a slight diversion, but it forces you to serve others.
00:13:06.508 --> 00:13:19.292
The key to being successful in business, in corporate, in whatever it is, is you obsess over another person's problems so much they realize that you know their problems better than they do and they will pay you to solve it.
00:13:19.899 --> 00:13:24.972
It forces you to do that, though, because if you don't, you literally will be talking to yourself.
00:13:24.972 --> 00:13:27.705
This is great that you were talking to yourself.
00:13:27.705 --> 00:13:32.936
This is why no one listening is not that bad of a thing, because it forces you to have empathy.
00:13:32.936 --> 00:13:38.417
It forces you funny enough to become a little bit more like Christ and serve others first.
00:13:38.417 --> 00:13:39.240
All right.
00:13:39.240 --> 00:13:44.214
Number five it forces you to seek clarity in your life.
00:13:44.214 --> 00:13:47.682
Nothing will make you question yourself more than speaking into a void.
00:13:47.682 --> 00:13:59.576
If you're confused, so will your podcast, but most of us don't realize how confused we are until we're forced to create a public product.
00:13:59.576 --> 00:14:02.423
We don't realize it To us in our heads.
00:14:02.423 --> 00:14:10.328
It makes sense, you know, I've thought about this for a long time, but until you have to make a public product, you don't really realize.
00:14:10.328 --> 00:14:12.192
I'm not as clear as I thought I was.
00:14:12.192 --> 00:14:13.734
It was so funny.
00:14:13.754 --> 00:14:34.572
I was listening to a Q&A today in another school community that I'm in and a person asked a question and this Q&A is a lot of people, so they have them type the questions on like a Zoom chat thing and one person asked a question like hey, not that many people are tuning into my niche.
00:14:34.572 --> 00:14:36.095
Should I change?
00:14:36.095 --> 00:14:37.563
Is this a bad niche to be in.
00:14:37.563 --> 00:14:44.386
He said I'm in the builders and makers niche and the person hosting the thing was like dude, I don't even know what that means.
00:14:44.386 --> 00:14:52.767
And I was just cracking up because I'm like he's asking the question oh, am I in the wrong niche when, like, we don't even know what your niche is?
00:14:52.767 --> 00:14:56.412
That's probably why no one is whatever.
00:14:56.412 --> 00:14:57.693
And he said can you explain that?
00:14:57.693 --> 00:15:03.508
And he said oh yeah, it's like three 3d printing and invention and he was like say that?
00:15:04.249 --> 00:15:07.160
why don't you just say that people will sign up for that.
00:15:07.201 --> 00:15:09.224
Yeah, just stop be specific.
00:15:09.224 --> 00:15:11.067
Yeah, what's with the code?
00:15:11.067 --> 00:15:12.870
Language of say that.
00:15:13.370 --> 00:15:20.275
Be clear, but he would never have realized To him builders are makers.
00:15:20.275 --> 00:15:23.317
But when he has to make a public product and he's getting feedback, oh, no one's signing.
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You realize, well, maybe I'm not as clear as I thought I was.
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So it forces you to seek clarity in your life.
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Second part of clarity is because you can do a show, and when I say no one listens, that's a little bit hyperbolic.
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Someone's always listening, trust me, you will see a random download from Germany.
00:15:43.471 --> 00:15:45.578
Someone's always listening.
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It doesn't matter who you are if you put it out there.
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But I mean that when I say that people aren't listening the way you thought they would, not the amount or quantity that you thought they would.
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It makes you question why am I doing this?
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And you get to get really clear on, like, what actually matters to me, what is meaningful to me, that I feel compelled and called to do this, and being able to articulate that and say it to yourself like this is my why.
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This is the fuel behind what I'm doing, because it will make you come face to face with that sometimes when you get that immediate traction.
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This happened to me.
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This happened to me on tiktok.
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I was making tiktoks for the fun of it.
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And then I went viral a few times and I just stayed viral.
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I mean, every video was getting like thousands.
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I mean, yeah, millions have few videos that have millions of views.
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But it got to a point when I was doing it that I realized I was doing it for the feedback loop, because one day I was like I just don't feel like doing these joints anymore.
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And it wasn't that I didn't like doing them, I didn't feel like I didn't like feeling like I had to and I realized the why it wasn't deep.
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Now, simultaneously I was I think that was a year I took off from podcasting because I was doing social media like that.
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I went back to the thing that I knew.
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I was like the podcast is deep for me, it has something to it that this doesn't have.
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But I was able to become clear with that for my life and I was able to make sense of and make that track for myself.
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So number five it forces you to see clarity in your life because you get to have to make a public product and make sure that's clear.
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But also it forces you to look at your why.
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Number six Forces you to look at your why.
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Number six and we're going through guys, people who just came in 14 reasons why having a podcast is a brilliant idea, even if no one listens.
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Even if no one listens.
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Number six A podcast forces you to network.
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It forces you to network.
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It forces you to network, whether it's connecting with a guest for an interview or sharing your show with a stranger.
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Your network will grow in a positive way because of your podcast.
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This, by far off rip, was the highest ROI of my show.
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I was able to hit so far above my weight class because I had a platform.
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