Sept. 24, 2024
Best Steps to Build an In-Demand Brand (without becoming an “influencer”) | 164
In this episode, I explain how to build a brand that pays you to be yourself and debunk a few popular myths about personal branding.
Click the link below to join my FREE community coaches and consultants who want to build impactful podcasts called Visionpreneur School.
https://buildyourvisionpodcast.com/community
GET IN TOUCH
🌍 Website: https://www.buildyourvisionpodcast.com/
FOLLOW ME ONLINE
🎵 TikTok: https://www.tiktok.com/@cleethevisonary
📸 Instagram: https://www.instagram.com/cleethevisionary/
🐦 Twitter: https://twitter.com/cleavon_davis
ABOUT ME
Hey! I'm Clee, the founder/CVO of Build Your Vision LLC, a media & coaching company that trains busy, growth-minded visionaries in self-leadership and personal growth.
My mission is to eradicate internal confusion in my generation and to build the "Vision Economy". A balanced supply and demand ecosystem in which each individual's accomplished vision is the platform for another vision to be actualized.
I post content like skits, videos, interviews, and blog articles to accomplish the goal of creating a world of more visionaries taking action and less dreamers sitting on the sidelines.
Transcript
WEBVTT
00:00:00.136 --> 00:00:00.626
What's up, what's up?
00:00:00.626 --> 00:00:03.025
This is the build your vision podcast.
00:00:03.085 --> 00:00:04.506
I am clean, the visionary.
00:00:04.546 --> 00:00:08.916
And in this episode, we're going to be talking about something that I'm sure.
00:00:09.305 --> 00:00:27.876
You are familiar with to some degree, if you're listening to this show and that is building a brand, you already read it in the title when you clicked on this episode, and I would assume most of us know that building a brand is important, but also many can be intimidated or.
00:00:28.175 --> 00:00:44.185
Overwhelmed with the fact that they need to build a brand because they feel like they are now obligated to become some kind of tick talking, Instagram, living Twitch, streaming, YouTubing, influencer who lives their life through their phone.
00:00:44.265 --> 00:00:47.204
And that simply is not the case.
00:00:47.405 --> 00:00:55.509
And in this episode, I'm actually going to be sharing with you part one of a three part class I created called Build your brand.
00:00:55.509 --> 00:00:57.119
And I will dispel some myths.
00:00:57.359 --> 00:01:08.420
You probably heard when it comes to branding and give you some practical steps that have worked for me and that I've observed to be successful for others I have studied or been mentored by.
00:01:08.519 --> 00:01:13.620
And I think the one that's going to surprise you most is actually straight from the Bible.
00:01:14.019 --> 00:01:14.689
Let's get into it.
00:01:39.373 --> 00:01:40.084
What's up.
00:01:40.093 --> 00:01:43.593
Welcome to the build your brand class.
00:01:43.644 --> 00:01:51.614
I'm excited to do this class with you because I think it is key and critical for you becoming the vision per newer that you are supposed to be.
00:01:51.974 --> 00:01:55.194
Now I've broken up this class into three parts.
00:01:55.513 --> 00:01:58.424
The first one is stop the cap.
00:01:59.103 --> 00:02:00.554
That's what you're watching right now.
00:02:00.554 --> 00:02:05.603
The next two will be content creation explained and social media explained.
00:02:05.843 --> 00:02:07.953
Now why am I starting with stop the cat?
00:02:08.093 --> 00:02:14.924
Because most people want to just jump straight to the second two parts of this class.
00:02:14.943 --> 00:02:18.913
Need to understand content creation, building a brand, social media, building a brand.
00:02:20.033 --> 00:02:23.894
There are so many misconceptions, lies, fibs, and just.
00:02:24.718 --> 00:02:33.128
exaggerated, whatever, that go into building a brand that is stopping visionpreneurs and visionaries from doing what God has actually called them to do.
00:02:33.459 --> 00:02:35.669
And we need to stop the cat.
00:02:35.908 --> 00:02:43.899
So I'm going to dispel some myths that you've probably heard about branding and social media in this class.
00:02:44.118 --> 00:02:45.598
You have been forewarned.
00:02:45.808 --> 00:02:47.248
Let's get straight to work.
00:02:47.649 --> 00:02:50.258
So here's the first thing I need you to know about your brand.
00:02:51.133 --> 00:02:55.924
Your brand is the latch The latch to a gate or a door.
00:02:56.304 --> 00:02:59.644
So you have a door or a gate or a fence or something, right?
00:02:59.644 --> 00:03:01.723
That's keeping you from getting in or out of somewhere.
00:03:02.213 --> 00:03:03.163
It's the latch.
00:03:03.533 --> 00:03:05.794
it will either keep you in.
00:03:06.413 --> 00:03:13.843
Or let you get out like it is the thing that will open doors for you or slam them shut in your face.
00:03:14.003 --> 00:03:18.163
Your brand is the latch to these gate or door.
00:03:18.394 --> 00:03:18.883
Why?
00:03:19.114 --> 00:03:19.824
Three things.
00:03:19.824 --> 00:03:21.913
Your brand arrives before you get there.
00:03:21.913 --> 00:03:22.653
That's number one.
00:03:22.924 --> 00:03:25.943
That means that your reputation precedes you.
00:03:26.824 --> 00:03:28.213
Your reputation precedes you.
00:03:28.253 --> 00:03:31.473
It gets to the place that you're going before you even get there.
00:03:31.734 --> 00:03:36.804
In fact, it might get there, whether you get there or not, right?
00:03:37.024 --> 00:03:38.913
Anything can, can promote your brand.
00:03:38.913 --> 00:03:39.883
It could be something online.
00:03:39.883 --> 00:03:46.058
It could be somebody that's something that somebody says, but when you walk into a room, most likely.
00:03:46.408 --> 00:03:53.709
Most likely, somebody has heard something about you, and you have to be in control of what that thing is.
00:03:54.028 --> 00:03:54.449
Why?
00:03:54.528 --> 00:03:55.848
That gets to point number two.
00:03:56.158 --> 00:03:59.919
Your brand sets expectations for those you come in contact with.
00:04:00.359 --> 00:04:01.199
Just think about it.
00:04:01.399 --> 00:04:14.459
If you're having a meeting, right, and you have a guest speaker, and everybody talks about how scary and treacherous and mean this guy is, you're already going to have a frame of how you view this individual before they even walk into the room.
00:04:14.883 --> 00:04:15.294
Right?
00:04:15.614 --> 00:04:27.194
Or let's just say you hear about some guy that is brilliant and is the most innovative person ever, and he could start off talking about like the most basic thing of how Doritos is not healthy.
00:04:27.194 --> 00:04:35.173
And you're like, I already knew that, but you're going to be on the edge of your seat because you've already been framed that this guy is going to blow my mind with some type of innovative Insight, right?
00:04:35.184 --> 00:04:37.134
But he could really be saying the most basic things.
00:04:37.343 --> 00:04:39.723
The point is the framing matters, right?
00:04:40.004 --> 00:04:43.103
Your brand is what speaks for you while you're not speaking.
00:04:43.334 --> 00:04:45.593
It is what talks for you while you're not in the room.
00:04:46.394 --> 00:04:48.233
So your brand arrives before you get there.
00:04:48.444 --> 00:04:51.584
It sets the expectations for the people you come in contact with.
00:04:51.783 --> 00:04:53.923
And lastly, it stays wherever you left it last.
00:04:54.694 --> 00:04:56.814
Your brand stays once you leave.
00:04:58.564 --> 00:05:05.194
So this is why the, the term or the phrase or the axiom, uh, first impressions matter, right?
00:05:06.033 --> 00:05:07.343
They do, right?
00:05:07.374 --> 00:05:10.423
Because it lingers.
00:05:11.184 --> 00:05:16.314
So you may never see somebody again, but your brand will see them over and over again.
00:05:16.314 --> 00:05:19.363
That's how they will re remember you.
00:05:19.363 --> 00:05:23.353
And that kind of gets to where I want to define what a brand is, right?
00:05:23.353 --> 00:05:25.204
What is a brand?
00:05:25.204 --> 00:05:26.764
Because most people misunderstand this.
00:05:27.324 --> 00:05:29.803
They think a brand is one thing that, but it's not that at all.
00:05:29.963 --> 00:05:33.173
Here's a simple definition of what a brand is.
00:05:33.894 --> 00:05:41.903
A brand is a name that reminds you of the impact, influence or income of a person, place or thing.
00:05:43.103 --> 00:05:45.303
I'll say that one more time and you can read it on your screen.
00:05:46.213 --> 00:05:54.834
A brand is a name that reminds you of the impact, influence or income of a person, place or thing.
00:05:56.233 --> 00:05:58.053
To make this even more simple, right?
00:05:58.514 --> 00:06:01.973
In short, I said, I'm going to stop saying right in videos.
00:06:02.184 --> 00:06:04.913
So if I'm saying right too much, call me out in the community.
00:06:06.274 --> 00:06:09.024
I've noticed that when I look back at my footage, I'm like, why do you keep saying right?
00:06:10.233 --> 00:06:14.084
In short, a brand is a reputation.
00:06:15.163 --> 00:06:17.314
This is why what I said prior makes sense, right?
00:06:17.343 --> 00:06:19.053
It is, it sets expectations.
00:06:19.064 --> 00:06:21.439
It arrives before you get there and it stays after you leave.
00:06:22.048 --> 00:06:23.358
That's what a reputation does.
00:06:24.119 --> 00:06:25.139
That is what a brand is.
00:06:25.478 --> 00:06:37.178
A brand is not, a brand is not a logo, your colors, your aesthetic, your social media handles.
00:06:38.178 --> 00:06:46.389
Logos, colors, fonts, names, handles are all simply stimuli that trigger thoughts and emotions.
00:06:47.394 --> 00:06:48.363
That's all those things are.
00:06:48.363 --> 00:06:50.153
That's, that's all language is, right?
00:06:50.153 --> 00:06:56.403
You see a word, you're not actually reading the word V I S V I G.
00:06:57.004 --> 00:07:02.324
You just, you see the word vision and you automatically have a picture or idea of what that word means in your head.
00:07:02.334 --> 00:07:03.603
That's how we learn language.
00:07:03.814 --> 00:07:06.293
It is the same thing with brands.
00:07:06.603 --> 00:07:13.713
When you see that name, when you see that shape, when you see that image, it triggers thoughts and emotions in the psyche of the viewer.
00:07:14.069 --> 00:07:18.218
The thoughts and emotions behind those images are the brand.
00:07:18.959 --> 00:07:19.769
Am I making sense?
00:07:21.129 --> 00:07:25.428
The thoughts and the emotions behind the image are the brand.
00:07:26.119 --> 00:07:27.588
Let's look through some examples, right?
00:07:27.588 --> 00:07:29.999
Some brands we're probably all familiar with.
00:07:30.218 --> 00:07:32.098
What do you think of when you see these names?
00:07:32.129 --> 00:07:32.769
Nike.
00:07:33.903 --> 00:07:37.954
And I have some suggestions on here of what might come to mind, but I'm sure it's within this ballpark, right?
00:07:38.264 --> 00:07:59.343
Sports, Superstar Athletes, Inspiration, Apple, Innovative, Creative, Quality Maybe, Saturday Night Live, Comical, Irreverent, New York City, Spirit Airlines, Affordable, Risky, or whoever used it is probably broke or cheap, one or the other.
00:08:01.033 --> 00:08:01.913
Rolls Royce.
00:08:03.213 --> 00:08:05.494
Uh, expensive, luxury.
00:08:06.394 --> 00:08:11.733
No one walks into a Rolls Royce dealership looking to get a good deal, right?
00:08:11.754 --> 00:08:13.673
No one's looking for an affordable vehicle.
00:08:13.704 --> 00:08:16.653
The expectations are already set.
00:08:16.653 --> 00:08:20.634
Toyota, affordable, durable, long lasting.
00:08:21.324 --> 00:08:33.033
Hitler, evil, depending on what your view of Hitler is, but Evil, racist, a leader of Jesus Christ, kindness, love, sacrifice.
00:08:33.053 --> 00:08:43.303
These are all pictorial stories, narratives that come into our heads, thoughts, and emotions when we see or hear these names.
00:08:43.313 --> 00:08:45.614
These are brands.
00:08:45.614 --> 00:08:47.423
I hope we're on the same page here.
00:08:48.403 --> 00:08:56.683
But in the title of this class, it's probably a little misleading, but it went with the theme and I'm sure it would have made sense to those who were reading it.
00:08:57.303 --> 00:09:00.423
But it's a little misleading because the name of the class is build your brand.
00:09:00.553 --> 00:09:05.874
At least it is at the time of this recording, but you already have a brand actually.
00:09:05.884 --> 00:09:07.634
You don't need to build anything.
00:09:09.364 --> 00:09:10.624
You already have a brain.
00:09:10.624 --> 00:09:12.214
Your brand has already been built.
00:09:12.533 --> 00:09:17.423
The question is actually whether you built it by intention.
00:09:18.514 --> 00:09:29.734
Or by neglect, either way, it has been built and unfortunately, most people build their brands by accident.
00:09:31.063 --> 00:09:35.953
Your brand is being built 24, 7, 3 65.
00:09:35.974 --> 00:09:44.624
It is not something that you can just order all of a sudden manufacture because you have a logo, a color palette, and a, and a title.
00:09:45.653 --> 00:09:46.894
It does not work like that.
00:09:47.293 --> 00:09:49.073
That is not how branding happens.
00:09:49.083 --> 00:10:01.283
Your brand is being built by you all the time, especially in the world that we live in, where we associate faces with brands and not corporations or names, right?
00:10:01.464 --> 00:10:04.854
The biggest brands that exist have faces attached to them.
00:10:05.134 --> 00:10:14.744
Elon Musk, Mark Zuckerberg, Steve Jobs, Jeff Bezos, Amazon, Apple, Tesla, um, all these different companies, Facebook, Meta.
00:10:15.644 --> 00:10:20.894
They have facial recognition brands recognized with them.
00:10:21.594 --> 00:10:34.614
So when it comes to you building your brand, your face or your presence or your essence is most likely in some form or fashion going to be connected to whatever you are building as a visionary is going to happen.
00:10:34.614 --> 00:10:40.433
So literally every single thing you do is going into your brand is not this compartmentalized.
00:10:40.844 --> 00:10:46.744
Part of your life or business, and unfortunately, most people build their brains by accident because they're not intentional about it.
00:10:46.754 --> 00:10:54.913
This is this is why I love the Bible because it's just so much wisdom like the stuff that we think is just like groundbreaking that we learn in the world.
00:10:54.913 --> 00:10:59.124
It's just like that was that's if you if you just read the scriptures.
00:11:01.583 --> 00:11:03.134
Is this is not new.
00:11:03.144 --> 00:11:05.403
Like this is, this is old information.
00:11:05.413 --> 00:11:13.573
They been said that anyway, Colossians 3 23 work willingly at whatever you do as though working for the Lord rather than for people.
00:11:13.583 --> 00:11:21.813
This is this is honestly probably one of the best ways to build a amazing brand.
00:11:23.374 --> 00:11:28.624
If you do this one thing, if you stop, if you cut this off right now and you just do that.
00:11:29.293 --> 00:11:30.403
Your brand will flourish.
00:11:31.384 --> 00:11:32.283
Your brand will flourish.
00:11:32.594 --> 00:11:40.024
Work willingly at whatever you do, everything that you do, as though you're working for the Lord rather than for people.
00:11:40.024 --> 00:11:42.724
That adds a whole new level to how you show up in.
00:11:42.724 --> 00:11:48.004
This will make more sense as we go through the rest of this part of the stop, the cat portion of this class.
00:11:48.563 --> 00:12:00.443
So I want you to ask yourself this question right now, when someone hears my name, Are the words that come to their minds, the words I desire to be known for?
00:12:02.083 --> 00:12:05.744
Oh, yeah, let's sit with that one for a little bit.
00:12:05.744 --> 00:12:10.524
Ha ha ha ha ha ha ha.
00:12:10.653 --> 00:12:11.394
Good morning.
00:12:12.033 --> 00:12:16.903
If you know, you know, um, that's a, that's a, that's a legit question, right?
00:12:16.943 --> 00:12:25.224
When someone hears my name, are the words that come to their minds, the words I desire to be known for?
00:12:25.524 --> 00:12:28.094
I'm not, I'm not saying are the words good.
00:12:29.563 --> 00:12:30.543
They could be good.
00:12:31.328 --> 00:12:33.308
And not the words you desire to be known for.
00:12:35.869 --> 00:12:39.828
Are they the words that you desire to be known for?
00:12:43.058 --> 00:12:57.068
And if not, if you haven't been already, starting today, you must be, I repeat, you must be intentional about building your brand.
00:12:57.239 --> 00:13:01.418
You see me wear this hat in all these videos, you know, you think I just think, I think it just looks nice.
00:13:01.448 --> 00:13:09.149
I do, but it's a symbolist, it's, it's recognition of my brand.
00:13:09.239 --> 00:13:11.359
If you see somebody else wearing this hat.
00:13:11.874 --> 00:13:13.894
You're probably going to think of me, right?
00:13:14.073 --> 00:13:16.683
I'm intentional about these things.
00:13:16.693 --> 00:13:19.793
Now that I do this perfectly all the time, absolutely not.
00:13:19.823 --> 00:13:24.354
I am, I am growing in this area, but there's some key principles.
00:13:24.869 --> 00:13:35.759
that I have found out through my process of building a brand over the, over these years that are key and critical, that will apply for eternity and in perpetuity, they will not change.
00:13:35.798 --> 00:13:48.339
And literally, if not all, most of the opportunities I've been afforded in life has been, has been because my brand spoke for me when I wasn't in the room, 100%.
00:13:49.828 --> 00:13:53.688
My brand spoke for me like I was not there to promote myself.
00:13:54.119 --> 00:13:57.609
And even if I was there to promote myself, my brand would talk for me anyway.
00:13:58.364 --> 00:14:01.583
Because anybody can say anything out their mouth, right?
00:14:01.624 --> 00:14:05.384
Any product can be posted on Amazon, but what do you do?
00:14:06.344 --> 00:14:08.004
You look at the ratings and reviews.
00:14:09.073 --> 00:14:09.793
That's brand.
00:14:10.764 --> 00:14:12.734
All right, so let's move on.
00:14:12.754 --> 00:14:15.573
I want you from this point on to think about this this way.
00:14:15.573 --> 00:14:18.323
And I did a whole podcast series on this called you Inc.
00:14:18.953 --> 00:14:20.894
You could go find it on the build your vision podcast.
00:14:20.923 --> 00:14:25.543
If you want, I forgot what episode numbers they are, but 100s and something.
00:14:27.053 --> 00:14:31.293
I need you from this point on to realize that you are in the business of you.
00:14:32.339 --> 00:14:33.428
You are in the business of you.
00:14:33.629 --> 00:14:35.818
Think of yourself as you incorporated.
00:14:36.208 --> 00:14:43.969
You are a walking, breathing, living business and everything you do either adds or subtracts from how profitable you are.
00:14:44.719 --> 00:14:46.788
And I mean that metaphorically and literally.
00:14:46.928 --> 00:14:48.078
Literally and metaphorically.
00:14:48.278 --> 00:14:53.269
Like, how much money you can make in life.
00:14:53.908 --> 00:15:05.869
It's directly determined by how you operate as the business of you, every single action you take, every single decision you make, everything you do either adds or subtracts from how profitable you are.
00:15:06.558 --> 00:15:07.568
So here's the question.
00:15:08.038 --> 00:15:14.408
All right, Cleve, I realized I may not have been as intentional as I think I should be about building a brand.
00:15:14.908 --> 00:15:17.509
So how do I build a brand that I am proud of?
00:15:17.519 --> 00:15:18.139
That is the point.
00:15:18.308 --> 00:15:22.999
This is the purpose of what Vision for Newer School is, it's supposed to help you build a clear.
00:15:23.519 --> 00:15:31.158
Life, a life that you are proud of, a life abundant in clarity, leverage, enthusiasm, authenticity, resources, and revenue.
00:15:31.178 --> 00:15:33.558
A life that you are proud of.
00:15:33.568 --> 00:15:35.538
That's why the company is called build your vision.
00:15:35.538 --> 00:15:36.649
So how do we do this?
00:15:37.708 --> 00:15:38.399
How do we do this?
00:15:39.038 --> 00:15:41.719
Well, each of us is going to be in a different state.
00:15:41.989 --> 00:15:43.078
Right of our brands.
00:15:43.139 --> 00:15:47.028
Each of us is in a different present state of where our brand is right now.
00:15:47.678 --> 00:15:50.639
Some of us, we need brand expansion, brand expansion.
00:15:50.639 --> 00:15:51.609
That's additions, right?
00:15:51.609 --> 00:15:54.619
Let's just think of like we're building a structure or building a house, right?
00:15:54.619 --> 00:16:01.828
You could do add ons to your house to make it better, to make it bigger, to make it more enjoyable to stay in.
00:16:02.479 --> 00:16:02.859
Right.
00:16:02.859 --> 00:16:04.048
You could be more proud of it.
00:16:04.528 --> 00:16:07.109
Some nice updates, new additions to the house.
00:16:07.578 --> 00:16:09.269
Some of us will need brand expansion.
00:16:10.038 --> 00:16:12.828
Growing from where we're comfortable to where we're supposed to be.
00:16:13.749 --> 00:16:16.249
Some of us will need brand remodeling.
00:16:16.879 --> 00:16:18.318
This is upgrades, right?
00:16:18.318 --> 00:16:31.379
You can remodel a space, same space, but you move some things around, maximize the space you have, make some updates and upgrades to what's already in the room.
00:16:31.678 --> 00:16:33.298
Some of us will need that for our brands.
00:16:34.264 --> 00:16:37.094
And some of us would need complete brand renovation.
00:16:37.364 --> 00:16:39.573
That means there's a demolition process.
00:16:39.573 --> 00:16:43.364
You got to just, all right, I built my brand by neglect.
00:16:43.494 --> 00:16:46.219
It is nowhere close to what I want people to think.
00:16:46.808 --> 00:16:48.489
Think of me when they hear my name.
00:16:49.308 --> 00:16:51.519
Um, and this could happen for a number of reasons.
00:16:51.519 --> 00:17:09.148
Could have been a season of life you went through where you were despondent or, or, or weren't reactive to certain things or certain mistakes that you have made in the past that were very public, whatever it is, you realize I need a brand renovation, or you got really known for something that is no longer the season of life that you're in.
00:17:09.459 --> 00:17:11.108
And you need to just knock that down.
00:17:12.653 --> 00:17:13.443
And start over.
00:17:13.453 --> 00:17:14.794
Some people need to build on top of it.
00:17:15.294 --> 00:17:16.693
Some people need to just renovate it.
00:17:17.233 --> 00:17:22.354
Some people, I mean, some people need to remodel it, but some people need to completely renovate demolish and reconstruct.
00:17:23.044 --> 00:17:26.163
So wherever you are in that process, identify yourself.
00:17:27.259 --> 00:17:37.019
And all of these approaches can be accomplished with one solution, all of them, and that is content.
00:17:38.298 --> 00:17:54.919
And, uh, I think that's why I named this topic tap because like I need to get that, the misnomers about brand out there, but also there's a lot of things about content that are keeping visionaries stuck that I'm going to redeem in the next part.
00:17:55.259 --> 00:17:56.358
Go ahead and click the next lesson.
00:17:56.388 --> 00:17:56.888
I'll see you there.
00:17:59.279 --> 00:18:06.220
So I hope that gave you some more clarity when it comes to building an impactful in demand brand.
00:18:06.465 --> 00:18:12.036
And that was just part one of a three part mini series that I created on branding.
00:18:12.036 --> 00:18:19.945
And if you want to finish the series, you can by enrolling in my free school for aspiring visionary podcasters called vision for newer school.
00:18:19.945 --> 00:18:21.006
You can get there by going to school.
00:18:21.256 --> 00:18:24.855
com forward slash vision for newer school.
00:18:24.855 --> 00:18:25.516
That's school.
00:18:25.556 --> 00:18:28.816
com S K O O L.
00:18:29.145 --> 00:18:32.915
com forward slash vision for newer school.
00:18:32.925 --> 00:18:35.276
And I know that URL can be challenging to spell.
00:18:35.526 --> 00:18:37.726
So of course the link is in the description.
00:18:38.222 --> 00:18:41.202
you have any questions, feel free to go to build your vision podcast.
00:18:41.202 --> 00:18:45.133
com And just click the little blue tab that's on the right side of the screen.
00:18:45.432 --> 00:18:49.932
And you can leave me a voice message and I will get back to you.
00:18:50.262 --> 00:18:51.083
I hope you enjoy this.
00:18:51.492 --> 00:18:56.893
I'll see you in the next episode, guys, as always keep building your vision every single day.
00:18:57.083 --> 00:18:57.442
Peace.
00:00:00.136 --> 00:00:00.626
00:00:00.626 --> 00:00:03.025
00:00:03.085 --> 00:00:04.506
00:00:04.546 --> 00:00:08.916
00:00:09.305 --> 00:00:27.876
00:00:28.175 --> 00:00:44.185
00:00:44.265 --> 00:00:47.204
00:00:47.405 --> 00:00:55.509
00:00:55.509 --> 00:00:57.119
00:00:57.359 --> 00:01:08.420
00:01:08.519 --> 00:01:13.620
00:01:14.019 --> 00:01:14.689
00:01:39.373 --> 00:01:40.084
What's up.
00:01:40.093 --> 00:01:43.593
Welcome to the build your brand class.
00:01:43.644 --> 00:01:51.614
I'm excited to do this class with you because I think it is key and critical for you becoming the vision per newer that you are supposed to be.
00:01:51.974 --> 00:01:55.194
Now I've broken up this class into three parts.
00:01:55.513 --> 00:01:58.424
The first one is stop the cap.
00:01:59.103 --> 00:02:00.554
That's what you're watching right now.
00:02:00.554 --> 00:02:05.603
The next two will be content creation explained and social media explained.
00:02:05.843 --> 00:02:07.953
Now why am I starting with stop the cat?
00:02:08.093 --> 00:02:14.924
Because most people want to just jump straight to the second two parts of this class.
00:02:14.943 --> 00:02:18.913
Need to understand content creation, building a brand, social media, building a brand.
00:02:20.033 --> 00:02:23.894
There are so many misconceptions, lies, fibs, and just.
00:02:24.718 --> 00:02:33.128
exaggerated, whatever, that go into building a brand that is stopping visionpreneurs and visionaries from doing what God has actually called them to do.
00:02:33.459 --> 00:02:35.669
And we need to stop the cat.
00:02:35.908 --> 00:02:43.899
So I'm going to dispel some myths that you've probably heard about branding and social media in this class.
00:02:44.118 --> 00:02:45.598
You have been forewarned.
00:02:45.808 --> 00:02:47.248
Let's get straight to work.
00:02:47.649 --> 00:02:50.258
So here's the first thing I need you to know about your brand.
00:02:51.133 --> 00:02:55.924
Your brand is the latch The latch to a gate or a door.
00:02:56.304 --> 00:02:59.644
So you have a door or a gate or a fence or something, right?
00:02:59.644 --> 00:03:01.723
That's keeping you from getting in or out of somewhere.
00:03:02.213 --> 00:03:03.163
It's the latch.
00:03:03.533 --> 00:03:05.794
it will either keep you in.
00:03:06.413 --> 00:03:13.843
Or let you get out like it is the thing that will open doors for you or slam them shut in your face.
00:03:14.003 --> 00:03:18.163
Your brand is the latch to these gate or door.
00:03:18.394 --> 00:03:18.883
Why?
00:03:19.114 --> 00:03:19.824
Three things.
00:03:19.824 --> 00:03:21.913
Your brand arrives before you get there.
00:03:21.913 --> 00:03:22.653
That's number one.
00:03:22.924 --> 00:03:25.943
That means that your reputation precedes you.
00:03:26.824 --> 00:03:28.213
Your reputation precedes you.
00:03:28.253 --> 00:03:31.473
It gets to the place that you're going before you even get there.
00:03:31.734 --> 00:03:36.804
In fact, it might get there, whether you get there or not, right?
00:03:37.024 --> 00:03:38.913
Anything can, can promote your brand.
00:03:38.913 --> 00:03:39.883
It could be something online.
00:03:39.883 --> 00:03:46.058
It could be somebody that's something that somebody says, but when you walk into a room, most likely.
00:03:46.408 --> 00:03:53.709
Most likely, somebody has heard something about you, and you have to be in control of what that thing is.
00:03:54.028 --> 00:03:54.449
Why?
00:03:54.528 --> 00:03:55.848
That gets to point number two.
00:03:56.158 --> 00:03:59.919
Your brand sets expectations for those you come in contact with.
00:04:00.359 --> 00:04:01.199
Just think about it.
00:04:01.399 --> 00:04:14.459
If you're having a meeting, right, and you have a guest speaker, and everybody talks about how scary and treacherous and mean this guy is, you're already going to have a frame of how you view this individual before they even walk into the room.
00:04:14.883 --> 00:04:15.294
Right?
00:04:15.614 --> 00:04:27.194
Or let's just say you hear about some guy that is brilliant and is the most innovative person ever, and he could start off talking about like the most basic thing of how Doritos is not healthy.
00:04:27.194 --> 00:04:35.173
And you're like, I already knew that, but you're going to be on the edge of your seat because you've already been framed that this guy is going to blow my mind with some type of innovative Insight, right?
00:04:35.184 --> 00:04:37.134
But he could really be saying the most basic things.
00:04:37.343 --> 00:04:39.723
The point is the framing matters, right?
00:04:40.004 --> 00:04:43.103
Your brand is what speaks for you while you're not speaking.
00:04:43.334 --> 00:04:45.593
It is what talks for you while you're not in the room.
00:04:46.394 --> 00:04:48.233
So your brand arrives before you get there.
00:04:48.444 --> 00:04:51.584
It sets the expectations for the people you come in contact with.
00:04:51.783 --> 00:04:53.923
And lastly, it stays wherever you left it last.
00:04:54.694 --> 00:04:56.814
Your brand stays once you leave.
00:04:58.564 --> 00:05:05.194
So this is why the, the term or the phrase or the axiom, uh, first impressions matter, right?
00:05:06.033 --> 00:05:07.343
They do, right?
00:05:07.374 --> 00:05:10.423
Because it lingers.
00:05:11.184 --> 00:05:16.314
So you may never see somebody again, but your brand will see them over and over again.
00:05:16.314 --> 00:05:19.363
That's how they will re remember you.
00:05:19.363 --> 00:05:23.353
And that kind of gets to where I want to define what a brand is, right?
00:05:23.353 --> 00:05:25.204
What is a brand?
00:05:25.204 --> 00:05:26.764
Because most people misunderstand this.
00:05:27.324 --> 00:05:29.803
They think a brand is one thing that, but it's not that at all.
00:05:29.963 --> 00:05:33.173
Here's a simple definition of what a brand is.
00:05:33.894 --> 00:05:41.903
A brand is a name that reminds you of the impact, influence or income of a person, place or thing.
00:05:43.103 --> 00:05:45.303
I'll say that one more time and you can read it on your screen.
00:05:46.213 --> 00:05:54.834
A brand is a name that reminds you of the impact, influence or income of a person, place or thing.
00:05:56.233 --> 00:05:58.053
To make this even more simple, right?
00:05:58.514 --> 00:06:01.973
In short, I said, I'm going to stop saying right in videos.
00:06:02.184 --> 00:06:04.913
So if I'm saying right too much, call me out in the community.
00:06:06.274 --> 00:06:09.024
I've noticed that when I look back at my footage, I'm like, why do you keep saying right?
00:06:10.233 --> 00:06:14.084
In short, a brand is a reputation.
00:06:15.163 --> 00:06:17.314
This is why what I said prior makes sense, right?
00:06:17.343 --> 00:06:19.053
It is, it sets expectations.
00:06:19.064 --> 00:06:21.439
It arrives before you get there and it stays after you leave.
00:06:22.048 --> 00:06:23.358
That's what a reputation does.
00:06:24.119 --> 00:06:25.139
That is what a brand is.
00:06:25.478 --> 00:06:37.178
A brand is not, a brand is not a logo, your colors, your aesthetic, your social media handles.
00:06:38.178 --> 00:06:46.389
Logos, colors, fonts, names, handles are all simply stimuli that trigger thoughts and emotions.
00:06:47.394 --> 00:06:48.363
That's all those things are.
00:06:48.363 --> 00:06:50.153
That's, that's all language is, right?
00:06:50.153 --> 00:06:56.403
You see a word, you're not actually reading the word V I S V I G.
00:06:57.004 --> 00:07:02.324
You just, you see the word vision and you automatically have a picture or idea of what that word means in your head.
00:07:02.334 --> 00:07:03.603
That's how we learn language.
00:07:03.814 --> 00:07:06.293
It is the same thing with brands.
00:07:06.603 --> 00:07:13.713
When you see that name, when you see that shape, when you see that image, it triggers thoughts and emotions in the psyche of the viewer.
00:07:14.069 --> 00:07:18.218
The thoughts and emotions behind those images are the brand.
00:07:18.959 --> 00:07:19.769
Am I making sense?
00:07:21.129 --> 00:07:25.428
The thoughts and the emotions behind the image are the brand.
00:07:26.119 --> 00:07:27.588
Let's look through some examples, right?
00:07:27.588 --> 00:07:29.999
Some brands we're probably all familiar with.
00:07:30.218 --> 00:07:32.098
What do you think of when you see these names?
00:07:32.129 --> 00:07:32.769
Nike.
00:07:33.903 --> 00:07:37.954
And I have some suggestions on here of what might come to mind, but I'm sure it's within this ballpark, right?
00:07:38.264 --> 00:07:59.343
Sports, Superstar Athletes, Inspiration, Apple, Innovative, Creative, Quality Maybe, Saturday Night Live, Comical, Irreverent, New York City, Spirit Airlines, Affordable, Risky, or whoever used it is probably broke or cheap, one or the other.
00:08:01.033 --> 00:08:01.913
Rolls Royce.
00:08:03.213 --> 00:08:05.494
Uh, expensive, luxury.
00:08:06.394 --> 00:08:11.733
No one walks into a Rolls Royce dealership looking to get a good deal, right?
00:08:11.754 --> 00:08:13.673
No one's looking for an affordable vehicle.
00:08:13.704 --> 00:08:16.653
The expectations are already set.
00:08:16.653 --> 00:08:20.634
Toyota, affordable, durable, long lasting.
00:08:21.324 --> 00:08:33.033
Hitler, evil, depending on what your view of Hitler is, but Evil, racist, a leader of Jesus Christ, kindness, love, sacrifice.
00:08:33.053 --> 00:08:43.303
These are all pictorial stories, narratives that come into our heads, thoughts, and emotions when we see or hear these names.
00:08:43.313 --> 00:08:45.614
These are brands.
00:08:45.614 --> 00:08:47.423
I hope we're on the same page here.
00:08:48.403 --> 00:08:56.683
But in the title of this class, it's probably a little misleading, but it went with the theme and I'm sure it would have made sense to those who were reading it.
00:08:57.303 --> 00:09:00.423
But it's a little misleading because the name of the class is build your brand.
00:09:00.553 --> 00:09:05.874
At least it is at the time of this recording, but you already have a brand actually.
00:09:05.884 --> 00:09:07.634
You don't need to build anything.
00:09:09.364 --> 00:09:10.624
You already have a brain.
00:09:10.624 --> 00:09:12.214
Your brand has already been built.
00:09:12.533 --> 00:09:17.423
The question is actually whether you built it by intention.
00:09:18.514 --> 00:09:29.734
Or by neglect, either way, it has been built and unfortunately, most people build their brands by accident.
00:09:31.063 --> 00:09:35.953
Your brand is being built 24, 7, 3 65.
00:09:35.974 --> 00:09:44.624
It is not something that you can just order all of a sudden manufacture because you have a logo, a color palette, and a, and a title.
00:09:45.653 --> 00:09:46.894
It does not work like that.
00:09:47.293 --> 00:09:49.073
That is not how branding happens.
00:09:49.083 --> 00:10:01.283
Your brand is being built by you all the time, especially in the world that we live in, where we associate faces with brands and not corporations or names, right?
00:10:01.464 --> 00:10:04.854
The biggest brands that exist have faces attached to them.
00:10:05.134 --> 00:10:14.744
Elon Musk, Mark Zuckerberg, Steve Jobs, Jeff Bezos, Amazon, Apple, Tesla, um, all these different companies, Facebook, Meta.
00:10:15.644 --> 00:10:20.894
They have facial recognition brands recognized with them.
00:10:21.594 --> 00:10:34.614
So when it comes to you building your brand, your face or your presence or your essence is most likely in some form or fashion going to be connected to whatever you are building as a visionary is going to happen.
00:10:34.614 --> 00:10:40.433
So literally every single thing you do is going into your brand is not this compartmentalized.
00:10:40.844 --> 00:10:46.744
Part of your life or business, and unfortunately, most people build their brains by accident because they're not intentional about it.
00:10:46.754 --> 00:10:54.913
This is this is why I love the Bible because it's just so much wisdom like the stuff that we think is just like groundbreaking that we learn in the world.
00:10:54.913 --> 00:10:59.124
It's just like that was that's if you if you just read the scriptures.
00:11:01.583 --> 00:11:03.134
Is this is not new.
00:11:03.144 --> 00:11:05.403
Like this is, this is old information.
00:11:05.413 --> 00:11:13.573
They been said that anyway, Colossians 3 23 work willingly at whatever you do as though working for the Lord rather than for people.
00:11:13.583 --> 00:11:21.813
This is this is honestly probably one of the best ways to build a amazing brand.
00:11:23.374 --> 00:11:28.624
If you do this one thing, if you stop, if you cut this off right now and you just do that.
00:11:29.293 --> 00:11:30.403
Your brand will flourish.
00:11:31.384 --> 00:11:32.283
Your brand will flourish.
00:11:32.594 --> 00:11:40.024
Work willingly at whatever you do, everything that you do, as though you're working for the Lord rather than for people.
00:11:40.024 --> 00:11:42.724
That adds a whole new level to how you show up in.
00:11:42.724 --> 00:11:48.004
This will make more sense as we go through the rest of this part of the stop, the cat portion of this class.
00:11:48.563 --> 00:12:00.443
So I want you to ask yourself this question right now, when someone hears my name, Are the words that come to their minds, the words I desire to be known for?
00:12:02.083 --> 00:12:05.744
Oh, yeah, let's sit with that one for a little bit.
00:12:05.744 --> 00:12:10.524
Ha ha ha ha ha ha ha.
00:12:10.653 --> 00:12:11.394
Good morning.
00:12:12.033 --> 00:12:16.903
If you know, you know, um, that's a, that's a, that's a legit question, right?
00:12:16.943 --> 00:12:25.224
When someone hears my name, are the words that come to their minds, the words I desire to be known for?
00:12:25.524 --> 00:12:28.094
I'm not, I'm not saying are the words good.
00:12:29.563 --> 00:12:30.543
They could be good.
00:12:31.328 --> 00:12:33.308
And not the words you desire to be known for.
00:12:35.869 --> 00:12:39.828
Are they the words that you desire to be known for?
00:12:43.058 --> 00:12:57.068
And if not, if you haven't been already, starting today, you must be, I repeat, you must be intentional about building your brand.
00:12:57.239 --> 00:13:01.418
You see me wear this hat in all these videos, you know, you think I just think, I think it just looks nice.
00:13:01.448 --> 00:13:09.149
I do, but it's a symbolist, it's, it's recognition of my brand.
00:13:09.239 --> 00:13:11.359
If you see somebody else wearing this hat.
00:13:11.874 --> 00:13:13.894
You're probably going to think of me, right?
00:13:14.073 --> 00:13:16.683
I'm intentional about these things.
00:13:16.693 --> 00:13:19.793
Now that I do this perfectly all the time, absolutely not.
00:13:19.823 --> 00:13:24.354
I am, I am growing in this area, but there's some key principles.
00:13:24.869 --> 00:13:35.759
that I have found out through my process of building a brand over the, over these years that are key and critical, that will apply for eternity and in perpetuity, they will not change.
00:13:35.798 --> 00:13:48.339
And literally, if not all, most of the opportunities I've been afforded in life has been, has been because my brand spoke for me when I wasn't in the room, 100%.
00:13:49.828 --> 00:13:53.688
My brand spoke for me like I was not there to promote myself.
00:13:54.119 --> 00:13:57.609
And even if I was there to promote myself, my brand would talk for me anyway.
00:13:58.364 --> 00:14:01.583
Because anybody can say anything out their mouth, right?
00:14:01.624 --> 00:14:05.384
Any product can be posted on Amazon, but what do you do?
00:14:06.344 --> 00:14:08.004
You look at the ratings and reviews.
00:14:09.073 --> 00:14:09.793
That's brand.
00:14:10.764 --> 00:14:12.734
All right, so let's move on.
00:14:12.754 --> 00:14:15.573
I want you from this point on to think about this this way.
00:14:15.573 --> 00:14:18.323
And I did a whole podcast series on this called you Inc.
00:14:18.953 --> 00:14:20.894
You could go find it on the build your vision podcast.
00:14:20.923 --> 00:14:25.543
If you want, I forgot what episode numbers they are, but 100s and something.
00:14:27.053 --> 00:14:31.293
I need you from this point on to realize that you are in the business of you.
00:14:32.339 --> 00:14:33.428
You are in the business of you.
00:14:33.629 --> 00:14:35.818
Think of yourself as you incorporated.
00:14:36.208 --> 00:14:43.969
You are a walking, breathing, living business and everything you do either adds or subtracts from how profitable you are.
00:14:44.719 --> 00:14:46.788
And I mean that metaphorically and literally.
00:14:46.928 --> 00:14:48.078
Literally and metaphorically.
00:14:48.278 --> 00:14:53.269
Like, how much money you can make in life.
00:14:53.908 --> 00:15:05.869
It's directly determined by how you operate as the business of you, every single action you take, every single decision you make, everything you do either adds or subtracts from how profitable you are.
00:15:06.558 --> 00:15:07.568
So here's the question.
00:15:08.038 --> 00:15:14.408
All right, Cleve, I realized I may not have been as intentional as I think I should be about building a brand.
00:15:14.908 --> 00:15:17.509
So how do I build a brand that I am proud of?
00:15:17.519 --> 00:15:18.139
That is the point.
00:15:18.308 --> 00:15:22.999
This is the purpose of what Vision for Newer School is, it's supposed to help you build a clear.
00:15:23.519 --> 00:15:31.158
Life, a life that you are proud of, a life abundant in clarity, leverage, enthusiasm, authenticity, resources, and revenue.
00:15:31.178 --> 00:15:33.558
A life that you are proud of.
00:15:33.568 --> 00:15:35.538
That's why the company is called build your vision.
00:15:35.538 --> 00:15:36.649
So how do we do this?
00:15:37.708 --> 00:15:38.399
How do we do this?
00:15:39.038 --> 00:15:41.719
Well, each of us is going to be in a different state.
00:15:41.989 --> 00:15:43.078
Right of our brands.
00:15:43.139 --> 00:15:47.028
Each of us is in a different present state of where our brand is right now.
00:15:47.678 --> 00:15:50.639
Some of us, we need brand expansion, brand expansion.
00:15:50.639 --> 00:15:51.609
That's additions, right?
00:15:51.609 --> 00:15:54.619
Let's just think of like we're building a structure or building a house, right?
00:15:54.619 --> 00:16:01.828
You could do add ons to your house to make it better, to make it bigger, to make it more enjoyable to stay in.
00:16:02.479 --> 00:16:02.859
Right.
00:16:02.859 --> 00:16:04.048
You could be more proud of it.
00:16:04.528 --> 00:16:07.109
Some nice updates, new additions to the house.
00:16:07.578 --> 00:16:09.269
Some of us will need brand expansion.
00:16:10.038 --> 00:16:12.828
Growing from where we're comfortable to where we're supposed to be.
00:16:13.749 --> 00:16:16.249
Some of us will need brand remodeling.
00:16:16.879 --> 00:16:18.318
This is upgrades, right?
00:16:18.318 --> 00:16:31.379
You can remodel a space, same space, but you move some things around, maximize the space you have, make some updates and upgrades to what's already in the room.
00:16:31.678 --> 00:16:33.298
Some of us will need that for our brands.
00:16:34.264 --> 00:16:37.094
And some of us would need complete brand renovation.
00:16:37.364 --> 00:16:39.573
That means there's a demolition process.
00:16:39.573 --> 00:16:43.364
You got to just, all right, I built my brand by neglect.
00:16:43.494 --> 00:16:46.219
It is nowhere close to what I want people to think.
00:16:46.808 --> 00:16:48.489
Think of me when they hear my name.
00:16:49.308 --> 00:16:51.519
Um, and this could happen for a number of reasons.
00:16:51.519 --> 00:17:09.148
Could have been a season of life you went through where you were despondent or, or, or weren't reactive to certain things or certain mistakes that you have made in the past that were very public, whatever it is, you realize I need a brand renovation, or you got really known for something that is no longer the season of life that you're in.
00:17:09.459 --> 00:17:11.108
And you need to just knock that down.
00:17:12.653 --> 00:17:13.443
And start over.
00:17:13.453 --> 00:17:14.794
Some people need to build on top of it.
00:17:15.294 --> 00:17:16.693
Some people need to just renovate it.
00:17:17.233 --> 00:17:22.354
Some people, I mean, some people need to remodel it, but some people need to completely renovate demolish and reconstruct.
00:17:23.044 --> 00:17:26.163
So wherever you are in that process, identify yourself.
00:17:27.259 --> 00:17:37.019
And all of these approaches can be accomplished with one solution, all of them, and that is content.
00:17:38.298 --> 00:17:54.919
And, uh, I think that's why I named this topic tap because like I need to get that, the misnomers about brand out there, but also there's a lot of things about content that are keeping visionaries stuck that I'm going to redeem in the next part.
00:17:55.259 --> 00:17:56.358
Go ahead and click the next lesson.
00:17:56.388 --> 00:17:56.888
I'll see you there.
00:17:59.279 --> 00:18:06.220
00:18:06.465 --> 00:18:12.036
00:18:12.036 --> 00:18:19.945
00:18:19.945 --> 00:18:21.006
00:18:21.256 --> 00:18:24.855
00:18:24.855 --> 00:18:25.516
00:18:25.556 --> 00:18:28.816
00:18:29.145 --> 00:18:32.915
00:18:32.925 --> 00:18:35.276
00:18:35.526 --> 00:18:37.726
00:18:38.222 --> 00:18:41.202
00:18:41.202 --> 00:18:45.133
00:18:45.432 --> 00:18:49.932
00:18:50.262 --> 00:18:51.083
00:18:51.492 --> 00:18:56.893
00:18:57.083 --> 00:18:57.442
Listen:
New to the podcast?
Check out these top episodes
